Make customer service central to successful customers and relationships

Now more than ever, customer service plays a critical role in your brand narrative, protecting your company’s reputation, generating new business models, and increasing customer lifetime value.

Businesses need to elevate the role of customer service to a strategic function that builds trusted relationships and makes their customers successful.

Download the Harvard Business Review Analytic Services report, Strategically Aligning Customer Service with B2B Business Goals, sponsored by SAP, to reveal:

• How the expectations for B2B customer service are growing, both among customers and businesses themselves
• How B2B businesses are strategically transforming their customer service organizations to overcome current challenges and the changes ahead
• Key capabilities required to successful customer service

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