HBR Report: A Fresh Approach to B2B Sales and Service

Like you, most companies are on some kind of journey to achieve high-performance selling and value-driven servicing. This report from Harvard Business Review Analytic Services and SAP examines the challenges that sales and service leaders face today and to discover critical  capabilities needed to transform these functions to a dynamic process that delivers business outcomes. Read this report collection and compare your organization’s sales and customer service operations with those of the respondents.

In this paper you will also learn how there is a common thread across sales and service organizations and why there’s a need for a more connected enterprise for a successful business transformation.

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